Our team evaluates success across a few different metrics, including generating qualified leads, building awareness for our company, and supporting sales to convert free trial users to customers. A goal-oriented roadmap shows how you’re going to distribute resources to accomplish different types of goals. Even if you’re not a marketer, everyone knows who does digital marketing, who does content, who does design. It’s a crystal-clear way to orient the whole company to the activities of different members of our marketing team.
Resourcing isn’t my primary purpose for building a roadmap, but it’s an easy way to get a snapshot of what’s happening. Construct your own interpretation of the above marketing roadmap by going here. P2P Podcast An original product management podcast for / by product people. Launching a new product can be extremely complex, with a wide range of interrelated tasks, project interdependencies, and many moving parts.
What’s A Project Roadmap? A Primer For Beginners
The easier it is to update your marketing roadmap, the more likely you will have a document that is always current. Using Roadmunk, it’s really easy to maintain two views that you can switch between in meetings. This is a screenshot of my actual ‘Views’ drop-down for my roadmap inside Roadmunk. It’s the same data, just structured differently—so maintaining each view is not finicky.
Security Roadmunk takes security seriously so you can rest assured your data is safe. Templates Customers Plans & Pricing Learn & Support Guides & eBooks Read our In depth guides on all things planning, prioritizing and roadmapping. For the digital component of the mix, in particular, a digital marketing roadmap can be a valuable asset to marketing managers.
Your Product Roadmap Is A Plan, Not A Promise
Without an understanding of what you need to accomplish, and the ability to clearly communicate that strategic plan to your team, your initiative will have a lower chance of success. Fortunately, there is a highly effective, easy-to-create tool that can help marketing professionals build these strategic answers into their marketing initiatives — before their team has to ask the questions. In the example roadmap above, the company’s digital marketing mix is broken into several categories — content, paid/organic search, email marketing, and social media. The roadmap example below is probably more typical for process-driven teams that work on timelines. It shows a variety of marketing initiatives evolving over time, with projects assigned to particular team members.
- Fortunately, there is a highly effective, easy-to-create tool that can help marketing professionals build these strategic answers into their marketing initiatives — before their team has to ask the questions.
- Launching a new product can be extremely complex, with a wide range of interrelated tasks, project interdependencies, and many moving parts.
- This is a screenshot of my actual ‘Views’ drop-down for my roadmap inside Roadmunk.
- An initiative like managing the marketing mix is a great example of where a visual roadmap is very useful.
- P2P Podcast An original product management podcast for / by product people.
During meetings, I’ll often pivot between different views to give the full picture of our marketing activities. I use project-specific roadmaps to plan feature releases or big initiative launches. I present our roadmap at our monthly town hall meetings, where our whole company can align on what our marketing team has in the pipe. With this high-level view, a marketing manager will be able to quickly spot potential issues before they become irreversible problems. A marketing plan is a great way to capture all of your disparate marketing efforts at a strategic level and to take a very broad view of how these efforts relate to each other in terms of time, resources, and other factors.
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Additionally, having ongoing access to the marketing roadmap also means that the marketing manager and anyone on their team can take a step back anytime, and view the initiative from a 30,000-foot level. When working on an initiative with many moving parts, being able to see the whole project from this higher-level view can add real value in terms of keeping the whole team on track, and helping to adjust priorities when necessary. Process-oriented marketing teams, this marketing roadmap template is available here. Jira roadmap integration Connect your high-level strategy with daily planning by syncing your data between Roadmunk and Jira. Azure DevOps integration Easily synchronize work items and field data into a strategic roadmap. Roadmunk API Sync your roadmapping data with the tools your team uses to get work done.
First, they help marketing managers create a strategic framework for their initiatives, into which they can easily group and prioritize ideas, goals, tasks, and other details. An initiative like managing the marketing mix is a great example of where a visual roadmap is very useful. This roadmap gives marketing managers a quick snapshot of all of the digital marketing categories the company is currently investing in, when these investments begin, where they will overlap, etc. The marketing manager can also easily update the mix anytime — for example, by simply dropping a new category, “Public Relations,” into the mix, or creating a “Case Studies” subcategory under Content. In the example above, the marketing plan is broken into specific buckets — product and service management, branding and marketing, channel management, and sales and post-sales.
The whos Doing What Marketing Roadmap
Timeline is not my go-to roadmap, but I do find it helpful (slash, sanity-saving??) when we’re rallying to a deadline with a particular date stamp. When we released the new Roadmunk, I plotted every single element of the launch plan on a timeline roadmap, so we could make sure we’d resource correctly to complete each step before launch. Product Management Blog Get the latest insights on product management and roadmapping trends. Product Features Capture customer feedback, prioritize product ideas, and use roadmaps to communicate your strategy. In a case like this, I can quickly see that Jamie doesn’t have much in her pipe.
Product Launch Plan
Drilling into any of these buckets, or any of the specific categories under them, will provide a more granular view of specific tasks and other details. But this high-level view is a great way to quickly check on the plans’ progress and reassess priorities when necessary. In the example above, the roadmap provides a high-level overview of the marketing team’s product launch responsibilities — product Marketing manager job and service management, branding and marketing, channel management, and sales and post-sales. A product launch plan can be invaluable in helping a marketing manager or product manager maintain a strategic overview of all launch efforts. These timeline-focused roadmaps help keep all of the relevant teams informed about what they need to contribute, and when, at each stage of the product launch.
The we Got Deadlines Marketing Roadmap
As a marketer, everything you create needs to tell the story of your product and the value it offers your users. Another marketing initiative, one that requires a strategic overview and the ability to adjust quickly when necessary, is managing a company’s marketing mix. Roadmunk is the end-to-end roadmapping tool for building and communicating your product strategy. This type of easily updated roadmap is particularly valuable for marketing efforts because marketing plans can change frequently.
Growth Funding, Certifications, And The Increased Demand For Product Managers
I show different pivots during strat alignment sessions https://wizardsdev.com/ to get buy-in from our executive team.